Welcome, Founder 👋🏼
It’s great to be your own boss, isn’t it?
No one is micromanaging, telling you what to do.
You work way too many hours and struggle with:
❌ Low energy
❌ Time management
❌ Impostor syndrome
❌ Family dynamics
❌ Nutrition, sleep, movement and more…
How do founders deal with it?
I’ve talked to over 1,000 people and when founders feel stuck or slow, they double down on effort, without noticing how burnout creeps up on them. Most believe that pushing harder is the way to achieve more.
What if that’s not true?
What if you could work less and still get the same or better results?
I know it’s hard to believe but for centuries, martial artists have been using this understanding I’m about to share with you, to achieve better performance.
It’s something I’ve learned by practicing martial arts, but haven’t thought of applying in my work, until later on in life when I burned out.
The secret is not working more
It’s about working efficiently! Efficiency requires focus and peace of mind which is what martial arts teach us. And the majority of founders don’t have the habits in place to work efficiently. They bounce between multitasking, emotional ups and downs and overworking due to FOMO.
Each founder has a unique set of emotional patterns that steal their time and lead to eventual burnout — I call them, time thieves.
Once you overwrite these patterns, you can unlock more productivity and mental ease.
The Broccoli Club is where I teach founders how to crush those time thieves.
How does it work?
1. When you create new emotional patterns you stop getting distracted, feeling unmotivated, tired or avoiding hard but important things. You also stop being tense in high-pressure situations.
2. When you create systems for repetitive activities, you free up emotional energy for other things, like your family or going to the gym.
3. When you balance your hormones and the nervous system, your body starts working for you instead of against you. Ever had that feeling of hitting the wall? That’s your biology refusing to cooperate. And you need to be ready to deal with that if you’re serious about success!
The Broccoli Club will train you to become up to 400% more productive by mastering your emotions!
What’s inside the club?👇🏼
“You really know what you’re doing!
My level of consciousness was high enough before our engagement but you genuinely used your authenticity and skills like NLP to create that safe and trusted environment in order to highlight my strong suit, and to get me focused on what’s important to me”
Vitaly, Solopreneur & Innovation Consultant
See what this engineer has to say👇🏼
What’s the time commitment?
About 5 minutes a day
I’m ok with emotions, why do I need this?
Maybe you’re doing fine without reflecting on your emotional state, but let’s check anyway.
Take this quiz to find out👇🏼
How does it work?
You know how you can easily slow down or get distracted when you’re in the trenches?
We start with a productivity audit, find your blindspots, make a custom plan to address those, start building new habits with the help of:
NLP coaching helps you get over your emotional hangups, in sometimes as little as 3 minutes.
Biohacking to build up your energy concentration and mood. (don’t worry, no crazy supplements required)
Systems for making repeated decisions more quickly and with less energy.
Why should I care about burnout?
If you think that doing what you love can’t burn you out, you’re wrong.
Many founders, myself included, have burned out doing their best work at great companies.
And the worst part, no one EVER sees it coming.
Burnout is like a fun party gone wrong:
One moment it’s awesome, the next police show up at the door.
Building up your emotional strength now, can save you from disappearing at some Ayahuasca retreat that promised to help figure it all out.
Unless that’s what you want to do.
What if I’m already feeling a little burned out?
Bouncing back from burnout can take up to 11 years, according to research.
Some of the things people try in the process:
Vacation, massage, therapy, vitamin IVs, psychedelics, exercise, psychology books, random supplements, etc…
But most burn out repeatedly despite trying all of the above.
They don’t address the root cause and get stuck in an overactive stress response.
If you want to become immune to burnout, you need to be emotionally productive, which is what we train for in The Broccoli Club.
And it’s the reason we can burnout-proof you in a fraction of the time it takes others.
This science-based program can prevent burnout or help you recover if you’re already there.
Why do you focus on burnout so much?
Do you think an energized, healthy person has more or less time?
There are a lot of health conditions that can slow you down like fatigue, high blood pressure, anxiety, depression, hormonal issues, diabetes, cognitive decline, pains, etc.
They all have one underlying cause: stress!
When founders don’t take stress management seriously while they are building, burnout may develop into illness later on.
And I don’t want that for you. I want you to have your cake and eat it too!
While outdated research from the 80s may shape our understanding of burnout, modern life presents new challenges like digital fatigue. Unfortunately, most therapists and doctors are ill-equipped to address these issues.
I tried building healthy habits but failed, why?
The simple answer is that you did it the wrong way.
You were most likely relying on your willpower which is downstream from a more powerful resource: emotions.
Each person has a unique set of emotional patterns.
For example, you can listen to the Huberman Lab and try to quit coffee, but if you haven’t updated the negative emotional state that makes you crave that coffee in the first place, you will likely give up and revert to your old patterns.
We use behavioural science and NLP as we work with emotions to make lasting habit changes.
What if I have kids and I’m super busy?
I was told by experts that kids are a mirror of their parents.
When you learn to take the time out for self-improvement, the habit will imprint on your kids too.
What if I have trauma and childhood issues?
Many individuals I know continue to face ongoing struggles and experience burnout despite having sought therapy since their teenage years.
The current approach to therapy isn’t keeping up with the times and the reality of the informational age and technological burnout.
The Broccoli Club is not therapy!
It’s a different approach that rewires your behaviour without digging deep into your past.